Aurora Products – Consumer Goods, Publications & Software with Added Value

Aurora Products develops and distributes products and digital solutions that make everyday life easier, more enjoyable, or more inspiring. Our portfolio includes thoughtfully designed consumer goods, selected publications, and software – brought together under the brands Aurora Retail Germany, Aurora Books Germany, and Aurora Digital Germany, and available through established online platforms and digital distribution channels.


We stand for clear ideas, reliable quality, and solutions with genuine added value. From practical household and leisure products to content-driven publications and useful software, we pursue one principle: substance over superficiality. As an owner-managed company, we think long term, act responsibly, and focus on what truly matters – solutions that deliver.


Our Brands